Controversial research: strategies and tools for effective engagement

Understanding why science is controversial and how we can better engage when dealing with these sensitive topics


Tue 6th Jul, 10:00 am to 12:00 pm

Controversial research: strategies and tools for effective engagement

6 July – 10.00 – 12.00, Zoom

Please register in advance for this training session here.

Trainer: Peter Broks


When communicating with different audiences, we may encounter strong points of view which challenge our values or the approach we are taking. When this happens, we need to find an appropriate way to react. What tools, strategies and language can we apply when we’re talking about controversial areas of research, such as animal use in research or vaccines? This session will look into the cultural and historical aspects of why strong “anti science” messages gain strength and how best to tackle them.

Who is this for?

This session is for staff looking to improve their own communication skills when engaging with the public in order to be more effective and more empathetic. It is also useful for those who work in areas of research which are more prone to controversy, in order to gain confidence in their own public projects and experiences. It will also offer tools for people when faced with difficult conversations.

What skills will you acquire?

Communication skills; how to listen and understand others; cultural sensitivities

Where will you use this?

The skills obtained in this session can be very useful in all your public work, especially if your research topic tackles a controversial issue. The main aim of the session is to give us tools on how to manage face to face discussions in different contexts.


Register here: