Public Perception of Genomics & biodata

Understanding our audiences and their perception of genomics and biodata


Thu 10th Jun, 10:00 am to 12:00 pm

Public Perception of Genomics & biodata

10 June, 10.00 – 12.00, zoom

This session is now fully booked.

Trainers: Alessia Costa, Richard Milne, Jonathan Roberts

Capacity: 30 places


What is the public’s perception of genomics? Are we aware of what the different audiences we work with actually think of our work, of the preconceived ideas they have of our science and what it is for? How can we adopt different ways of talking about genomics that connects with public audiences? This session has the aim to showcase the work of the Society and Ethics research group at Connecting Science, whose aim is precisely to understand how genomics is perceived by society and the different ethical aspects involved. The trainers will give us insight into their tools and work, how they research and coordinate efforts to comprehend public perceptions of genomics and biodata. The session will also look into the ethical part of our work, how we can discuss this with public audiences and how we can build on their views in our scientific work.

Who is this for?

This is for anyone interested in science communication or public engagement. Understanding our audience is the first step to be able to communicate and engage effectively. If you have an Enabling Fund looking to engage with a community, or with the public in general, this session is a must.

What skills will you acquire?

Understanding of how the wider public perceive genomics and biodata;

Understanding of the language and imagery that members of the public use to make sense of genomics;

Understanding of how to productively engage with views and discourses we might not share;

Awareness of the social and ethical context of your work.

Where will you use this?

The skills gained in this session will be useful for all your public engagement and science communication work. Being able to analyse and understand your audience will make you more open to their needs and thus your message will be better targeted. It will also be useful to better engage in open settings such as the Cambridge Festival or the Campus Open Saturdays.


This session is now fully booked. We do plan to run this session in the future. If you’d like to be notified on when it will be repeated, please notify us at